CRITERIA

The Best Sponsorship Activation Award is to acknowledge how you have used an event to enhance a brand’s relationship with its target audience.

Its very easy to sponsor an event, cross your fingers and hope for recognition but we want to see how the event content and experiences helped to maximise engagement and brand loyalty amongst guests, participants or consumers.

The winner of this Award will have demonstrated all possible channels available to raise awareness and support for the community and how they engaged with the public.

WHAT THE JUDGES ARE LOOKING FOR?

  • What were the objectives and how were they met.

  • Evidence of success.

  • Evidence of the impact on the Brand.

  • How you raised awareness of the sponsorship and support for the community.

  • Evidence of a well thought out campaign and results.

  • What made this event special.

Judges

Oliver Hargreaves
Paul Hussey
Martin Richardson