Jose’ Luis Lanchas Director Global Events SAP is an event marketing professional with a keen strategic vision for engaging with multiple stakeholders to deliver successful customer experiences. For over 20 years he has dedicated his talents and passion to the corporate events marketing business at SAP. Jose’s key responsibilities are leading teams that deliver multifaceted internal and customer facing programs, thriving on opportunities to experiment and push event marketing boundaries.

Amy Funderburk Senior Director Brand Experience SAP is a brand communications and marketing expert with more than 25 years’ experience in global corporate functions in the United States and Germany. A U.S. native fluent in German, she has worked at SAP headquarters in Walldorf, Germany, for 21 years. As head of Brand Voice/Naming for the past nine years, Amy is responsible for aligning SAP's marketing and branding strategy into a consistent and engaging communication strategy. Her team leads efforts for overall naming and top-level positioning for SAP products, services, programs, and major events