JUDGES

Our leading panel of judges are industry professionals who have in-depth experience of running events. In May 2018 each of our judges will be allocated an award category and vote independently and separately to score each entry. They will then meet to share scoring and discuss feedback to consolidate the 1st, 2nd and 3rd places.

Jane Baker
COO at Timebased & President at MPI UK & Ireland
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Jane Baker
COO at Timebased & President at MPI UK & Ireland

Jane is not one to shy away from asking tough questions.

Having spent more than 15 years building client relationships, designing innovative marketing solutions and executing flawless event experiences for 2 to 20,000, Jane is quite comfortable working as an extension of a client’s team. With her unique blend of big-picture vision and granular attention to detail, she continually brings a fresh perspective on the latest trends and best practices. For Jane, generating successful programs that change minds and behaviours is not just the goal; it’s the reward.

“I am happiest when I’m brainstorming ideas with my team – and then watching our vision become a reality as the project is implemented.”

Alexis Butler
Wolf & White, Creative Director
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Alexis Butler
Wolf & White, Creative Director

Lex Butler is a multi-award winning, successful senior professional with a vast experience in the M.I.C.E industry. Specialising in large-scale brand experiences, including million pound productions and communication campaigns, she has a high level of production, creative, communications, logistics and live event knowledge and experience - conceptualising, designing and delivering unrivalled brand events for clients.

Lex is the Managing Director of Wolf &White, an Experiential Brand & Live Event Agency, working with iconic British and global brands. Prior to creating Wolf & White, Lex was Board Director & Business Development Director for Zibrant LIVE!  Lex is a regular industry speaker and presenter for the likes of Confex International, The Healthcare Forum, The HBAA, Sheffield University, for their event courses, and delivers multiple Industry Masterclasses on the future of events.

Adrian Evans
NEC, Director - Conferences & Live Events
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Adrian Evans
NEC, Director - Conferences & Live Events

A venue specialist with over 15 years experience within conference and event sales management, Adrian is currently responsible for a hugely successful conference and LIVE events team attracting over 400 events annually to the largest UK venue. A versatile and entrepreneurial sales professional, he has achieved unrivalled success and expertise within the venue, hotel and agency sectors and is experienced in international account management and public sector destination management.

Luke Flett
Spark Thinking, Global Head of Marketing
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Luke Flett
Spark Thinking, Global Head of Marketing

Luke has been involved in the events industry for over 15 years working in operational, account management and business development roles. In his most recent role as Head of Marketing at Ashfield Meetings & Events and SPARK THINKING, Luke manages a global team responsible for devising and implementing corporate brand strategy and marketing communications activity. Luke speaks regularly at event industry tradeshows on subjects such as change management, disruption, creativity and sustainability and has been an awards judge for EVCOM.

Luke is constantly looking for different ways of doing things and striving to add value for clients. His natural passion and curiosity for exploring new technologies and effective, fit for purpose, message delivery methods ensures continued success.

Adrian Frantom
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Adrian Frantom

Adrian Frantom is part of the Leadership team at Production Bureau (Pb). Established in 1989, Pb is a privately owned, creative services business based in Norfolk and Edinburgh. Production Bureau’s 65 full time staff continue to deliver impactful events, great exhibitions and creative services across many business sectors throughout the globe.


Adrian has 20 years experience in the pharmaceutical industry, at AstraZeneca having held roles in event management, corporate governance, corporate and social responsibility, marketing and business management in both UK and Global roles and supports Pb’s pharmaceutical clients and focusses on employee engagement assignments across the Pb portfolio.

Sasha Frieze
The Business Narrative, Managing Director
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Sasha Frieze
The Business Narrative, Managing Director

Sasha Frieze has over twenty five years' events industry experience as a producer of over 1,000 world class events and as a business marketing leader.

Event experience ranges from global business conferences, client seminars, business development events and corporate training to cocktail receptions, gala dinners, association events and awards ceremonies, covering intimate private dinners for ten to events for over 2,500 delegates.

Her in-depth knowledge of vertical business sectors has led to her advising wealth management firms, professional services firms, digital agencies, media and technology companies, as well as running her own companies.  An entrepreneur at heart and often at the forefront of media innovation, Sasha's specific experience in the conference and events industry has led to consulting for a number of clients including the Guardian, the AOP, Wolters Kluwer, Incisive Media, UBM and Thomson Reuters.

Ben Goedegebuure
Maritz Global Events, Global General Manager EMEA
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Ben Goedegebuure
Maritz Global Events, Global General Manager EMEA

Ben Goedegebuure joined MTC as Global General Manager of Europe, Middle East and Africa at the end of February 2014. In this role, Goedegebuure is responsible for partnership networks, advising and supporting current and future client engagements, continued industry leadership and further expanding Maritz Travel Company’s presence.  

Ben has been involved in different sides of the conference, events and exhibition industry. With a background in Information Science and Management, Ben has been Executive Director at the International Federation for Information and Documentation (FID), Deputy Managing Director of Congrex Holland and Director of Marketing and Sales for the Congrex Group. In 2005 Ben joined the Scottish Exhibition + Conference Centre (SECC) in Glasgow as Director of Sales. Ben joined the SECC Board in February 2011 and led the Glasgow Tourism Service Initiative, “Glasgow Service with Style,” a public-private sector partnership developed to deliver a world-class tourism experience for the city, its visitors and businesses. From 2011-2013 he served as the first non- North American Director on the Board of the Professional Convention Management Association (PCMA). In 2014 he has taken on the Chairmanship of the PCMA Global Advisory Group and serves on a number of advisory boards in the industry such as Reed’s EIBTM Advisory Board. 

Kate Gunn
TMB Marketing & Communications, Head of Travel and Events
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Kate Gunn
TMB Marketing & Communications, Head of Travel and Events

Kate has over 10 years of events experience under her belt, working for a variety of clients over a number of sectors.

As Line Up’s Logistics Director, Kate works across the B2B client portfolio on launch events, internal and external conferences, exhibitions and incentive programs. She is a multi-tasker extraordinaire!

Her passion for food is right up there with her passion for international travel and she claims there is nothing she won’t try!

Daniel Halpin
Cogs & Marvel, Head of Sales and Marketing
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Daniel Halpin
Cogs & Marvel, Head of Sales and Marketing

Daniel’s experience in the event industry began in promoting large-scale sporting events for live and television audiences. From this he spent three years working in a Dublin based PCO, promoting Ireland as a destination to the international association conference industry. Daniel owns a series of family events he manages throughout the year, combining a creative vision with his experience in business development and marketing campaigns. The largest of these, a family Christmas experience, attracts 10,000 attendees annually.

Coming to Cogs & Marvel, a brand experience and creative event agency, in 2015 as Head of Sales and Marketing, he leads the company’s marketing strategy and business development division while working with the creative department to design activations for major global brands. 

With offices in Dublin and San Francisco, Cogs & Marvel is a specialist full-service brand experience and international creative events agency. Core services provided by Cogs & Marvel include the logistical management and creative delivery to support corporate events and conferences, live events, brand experiences and activations.

Mark Handforth
360 Event Consulting, Director
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Mark Handforth
360 Event Consulting, Director

A recognized expert in meetings and events with over 20 years strategic and tactical experience.

A career starting in the hotel sector took Mark via a number of operational roles to a position as Director of World Events (now Ashfield Events), a global event management company, where he delivered bottom line growth and service differentiation for over 15 years. As Head of Global Events for F. Hoffmann La Roche, Mark was the principal architect to the successful consolidation of above market activities, considered by many to be an industry benchmark, integrating over 35 markets into a centralized solution. More recently he enjoyed a role as subject matter expert at Grass Roots, where he worked with international offices to create an aligned multi-market offer for meetings and events.

Mark is a Director of 360 Event Consulting, a specialist meetings and events consultancy, specialising in the development of regional and national meetings strategies for corporate clients. Compliant Venues ltd and Healthcare-Venues.com, a solution for meeting venues, enable them to work effectively with the healthcare sector.

Oliver Hargreaves
The Barbican, Head of Sales, Business Events
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Oliver Hargreaves
The Barbican, Head of Sales, Business Events

Oliver is Head of Sales for Business Events at London’s Barbican Centre, Europe’s largest arts and events venue, responsible for attracting all incoming commercial events into the venue. He is also Chair of London City Selection, the venue marketing consortium for the City of London made up of 27 venues including Guildhall, St Pauls Cathedral, The Mermaid and, of course, Barbican, with a collective aim to increase the number and size of events coming into the City of London.

Paul Hussey
The Conference Doctor, Director
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Paul Hussey
The Conference Doctor, Director

Paul has many years of experience within the events industry, including working with some of the world’s largest brands and government. Paul started in the industry at the venue delivery end and then moved through business development, event management and procurement in the agency environment. Paul’s aim now is to untangle some of the industry complexity and create simple routes to the best events delivered for the best value.  

Paul looks behind issues and then articulates and delivers a solution, gaining trust from all stakeholders from board level to ground floor. Paul has been involved for many years in judging new event technology and has been a speaker at events on subjects varying from Strategic Meetings Management to legislation.

Deborah Kelly
London & Partners, Business Development Manager, UK
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Deborah Kelly
London & Partners, Business Development Manager, UK

Deborah leads UK sales activity for London & Partners, the official convention bureau for London, handling international events and conventions for London from the UK market. As part of the Mayor of London's promotional company, Deborah helps corporate events and conference planners, convention organisers and experiential marketing agencies access the very best of this vibrant world city by assisting with all aspects of event planning, from handling RFPs to unlocking the city with free and impartial advice and assistance.

Prior to London & Partners, Deborah worked for Marketing Manchester where she spent six years working within both the marketing and business tourism teams. While there, she had a particular focus on attracting international association congresses to the city.

Steve King
Quadrant Communications, Managing Director
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Steve King
Quadrant Communications, Managing Director

Stephen has a biology degree from Southampton University followed by postgraduate qualification in marketing; he started his career in sales and marketing for a large pharmaceutical company. He formed Quadrant Communications in 1991 and still works on a day-to-day basis on client projects. Quadrant is an internationally focussed, design-based marketing communications agency working with major medical companies. Stephen has extensive experience of strategic planning and implementation of projects for healthcare and pharmaceutical clients. Prior to starting Quadrant, he was client service director of a large technology advertising agency, having joined from a consumer advertising agency.

When not working hard on clients behalf, he is likely to be found on holiday (normally skiing or sailing), or hacking (literally) around a golf course.

Peter McKenzie Litten
Creative Director and Co-Founder, Cheerful Twentyfirst
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Peter McKenzie Litten
Creative Director and Co-Founder, Cheerful Twentyfirst

Peter has over 40 years of experience in the entertainment and communication industries.

Originally a special effects designer and second unit director, he designed and supplied effects for numerous well-known TV programmes, films and commercials. He was also one of the creators of the internationally renowned ‘computer-generated’ Max Headroom character, which won a BAFTA for graphics and became a cult phenomenon in the 80’s.

Peter went on to direct three feature films before deciding to bring his acquired knowledge and creative talents to the corporate sector.

His role today is to inspire and oversee the creative output of Cheerful Twentyfirst, ensuring it always meets his exacting standards and wowing the audience through the innovative use of cutting-edge technology and captivating visuals.

Cheerful Twentyfirst specialise in engaging, immersive events designed to align people behind strategy and brand.

Kim Myhre
Freeman XP, Senior Vice President and Managing Director
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Kim Myhre
Freeman XP, Senior Vice President and Managing Director

An intersectional design thinker, thought leader, innovation activist and brand storyteller with a unique combination of strategic, creative, commercial and international experience, Kim has a strong background in strategy and planning, creative and talent management. An action oriented executive with a track record of winning new business, creating results for clients and driving agency growth.

Richard Parkinson
Text 100, Head of Client Services
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Richard Parkinson
Text 100, Head of Client Services

Richard has 20 years of experience in designing and implementing global, creative, strategic brand and marketing programs that make a positive difference both for internal and external audiences. He is expert in managing and delivering complex culture change projects within a short time frame along with leading large, multi-disciplinary teams as well as producing content for set piece events.

Before joining Text100, Richard was owner and CEO of the brand marketing agency, IncrediBull, which was bought by Text100 in 2015.

Adam Pike
Saville AV, Head of Events
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Adam Pike
Saville AV, Head of Events

Adam has over 20 years’ experience in the event industry.

Currently Head of Events for the Conference & Live Events division at Saville Audio Visual, he has managed countless blue chip and high profile events and has played a key role in the development of a number of key accounts and efficiencies that have driven the company forward to be one of the largest technical providers in the UK

As Head of Events, Adam relishes the opportunity to incorporate a blueprint for integrating the latest event technologies together with key staff skills and support from leading suppliers to provide the ultimate in service and delivery within the industry. This coupled with meticulous attention to detail and strategic focus on customer service has resulted in high praise from clients and colleagues alike.

Rob Quayle
AstraZeneca, Meetings Leader & Head of Events
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Rob Quayle
AstraZeneca, Meetings Leader & Head of Events

With over 25 years experience in the Events, Hotels & Hospitality Industry, Rob Quayle now heads up the UK’s Meetings & Events schedule for AstraZeneca’s UK Marketing division.

Having graduated in Hospitality Management, Rob travelled the globe, gaining years of experience in hotel operations and corporate sales. He then moved into Event Management, gaining experience on a wide variety of corporate events with over 4 years freelance, before moving to his current role.

At AstraZeneca Rob strategically manages the effective delivery of over £4.5m of internal and external M.I.C.E. activity for the UK Marketing Company. Through a totally outsourced model, he delivers a solution that provides support and guidance to his internal stakeholders and ensures compliance, as well as providing industry knowledge, by driving innovation and sharing best practice.

Liz Quinton
CWT Meetings & Events, Director of Operations UK & Ireland
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Liz Quinton
CWT Meetings & Events, Director of Operations UK & Ireland

As Operations Director for CWT M&E’s multi-specialist’s venue finding, group travel and event management operations, Liz’s responsibilities include process management, implementation of strategic meetings management programmes,  best-in-class efficiencies and processes for the entire team and customer retention.  

Liz is part of the UK M&E leadership team which currently employs over 75 industry specialists across several UK locations to manage an annual customer meetings, group travel and event spend of over £33m.  

Liz has over 24 years solid M&E partnership experience with clients in various industry sectors including pharma, technology, financial, retail and professional services. 

Martin Richardson
Founder & Managing Director, Ten Thousand Hours
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Martin Richardson
Founder & Managing Director, Ten Thousand Hours

Martin Richardson is Founder & Managing Director at Ten Thousand Hours with twenty years’ experience in the live event and brand communications industry.

Martin believes that one great idea can transform a business yet many more great ideas rarely see the light of day. He has made it his mission to make great ideas happen driven by his naturally inquisitive, questioning and creative mind.

Considered a diverse specialist, Martin has held senior management positions with event management and creative agencies leading corporate and public sector live communication campaigns across the world.

Scott Rooney-Ashby
Account Director
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Scott Rooney-Ashby
Account Director

With almost 20 years in the events industry, Scott Rooney-Ashby recently joined creative technical event production company Hawthorn to support the development of new and existing business. His career has taken him through various roles from a technical Project Manager through to his current role as Account Director.

In his previous roles, Scott has been responsible for retaining and developing UK, European and International key accounts from all sectors, working with prestigious corporate clients including Royal Mail, JTI (Japan Tobacco International), RBS, Network Rail and the Olympic Delivery Authority to name a few. His event experience consists of delivering conferences and award dinners through to large scale events within the Olympics Stadium, The Emirates Palace in Abu Dhabi and the US.

With his in-depth experience of working closely with delivery, project and creative teams, Scott knows how to create a truly memorable experience for any client he works with.

John Sanders
GES, Head of Strategic Client Engagement
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John Sanders
GES, Head of Strategic Client Engagement

John has a wealth of experience in the event industry.  Prior to joining GES in 2013, he spent over a decade working for several major event organisers and agencies in the international corporate events & exhibitions sector.

A former director of two exhibition industry trade associations as well as a number of tradeshows, John has worked with several blue chip companies that deliver corporate event programmes across the Oil & Gas, Financial Services, Media and Tourism sectors.

Sylvia Smith
Senior Director of Sales – Global
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Sylvia Smith
Senior Director of Sales – Global

Sylvia Smith is a successful, senior hotel sales professional with over 15 years of experience in the hotel industry in the Luxury, Corporate and M&E segments. Sylvia is a well-rounded and knowledgeable sales professional, with both corporate office and hotel sales experience. Sylvia worked in various hotels around the world, from Sao Paulo, Hong Kong, France, Germany, Switzerland to London. Her broad international experience make her a well-respected professional across the hospitality world, even far beyond the UK borders.

Sylvia Smith currently works as Senior Director of Sales at Hyatt Sales Force UK, where she manages the office and oversees the corporate and M&E teams for key global UK based customers. She leads a team of 15 sales associates, who support over 600 + hotels in over 52 countries. Prior to joining Hyatt, Sylvia worked at the global sales office of Preferred Hotels & Resorts, where she was responsible for M&E for UK and Europe. Sylvia has in depth experience working across all segments and market verticals, including automobile, pharma, sports, financial services etc. Sylvia’s curiosity and passion for technology and innovation, make her an early adaptor in all things MICE.

Matt Storey
The Gallowglass Group, Director - Business Development
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Matt Storey
The Gallowglass Group, Director - Business Development

Matt is currently Director of Business Development at the Gallowglass Group and has been with the company for the past 10 years. Links with Gallowglass stretch back a little further, however, to 1998, shortly after the company’s inception, when Matt was an actor.

He originally trained at RADA and spent seven years working predominantly in theatre both in the West End and on tour, prior to moving into the events industry.

The Gallowglass Group works on over 9000 events a year from corporate AGM’s through to the Opening & Closing Ceremonies of the Olympic and Commonwealth Games.

Kathleen Warden
Scottish Event Campus, Director of Conference Sales
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Kathleen Warden
Scottish Event Campus, Director of Conference Sales

Kathleen Warden was appointed Director of Conferences Sales in March 2014 and has fulfilled a number of roles for the company since joining in 2000 as the Sales Manager for UK associations. This was her introduction to the world of business tourism, having spent 7 years in destination marketing both in the UK and overseas.

Committed to promoting Glasgow, Scotland and the UK for business events and conferences, Kathleen has loved being part of the industry’s evolution and its growing recognition as a major driver for economic prosperity and inward investment. Kathleen is passionate about seeing this success continue long into the future.

Stuart Whittle
Fresh, Executive Creative Director
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Stuart Whittle
Fresh, Executive Creative Director

Stuart has over 15 years of agency experience having worked at some of the largest full-service global agencies, before bringing his wealth of expertise to fresh.

He has managed the steady growth of fresh’s creative department since the agency’s early days, setting overall creative strategy for the company and ensuring this is applied consistently by his multi-award winning team of art directors, creative strategists, copywriters, designers and artworkers.

Working across a broad range of client sectors, including automotive, retail, FMCG, energy, beauty, finance, construction/engineering, public sector, technology, professional services and pharmaceutical/healthcare, he brings creativity and passion to every project.