RISING STAR

Sponsored By

WINNER

JENNY ATKINSON UK CHAMBER OF SHIPPING

WINNER’S ENDORSEMENT

OUR ORGANISATION HAS UNDERGONE A MAJOR RESTRUCTURE AND A BROADER PERIOD OF RENEWAL, AND AS SUCH IT WAS IDENTIFIED THAT IT NEEDED TO DIVERSIFY INCOME STREAMS AND REFORM ITS SERVICE TO MEMBERS.

AS PART OF THIS PROCESS, THE WINNER WAS RECRUITED TO PROFESSIONALISE THE ORGANISATION’S EVENTS AND DEVELOP ITS EXTERNAL CONFERENCING BUSINESS.

WE USED TO HAVE A VERY SMALL NUMBER OF EVENTS THAT WERE AD-HOC, LOOSELY ORGANISED AND HAD LITTLE DIRECT RELATION TO THE COMPANY’S OVERALL STRATEGY. 

THIS IS WHAT HAS CHANGED SO FUNDAMENTALLY. EVENTS ARE NOW DIRECTLY TIED TO EACH OF OUR STRATEGIC OBJECTIVES – BE THEY MEMBER RELATIONSHIPS, EXTERNAL INFLUENCE OR NEW MEMBER DEVELOPMENT AND AIMED TOWARDS DELIVERING TANGIBLE OUTCOMES. IN THE EARLY DAYS OF HER TIME AT THE CHAMBER,

TONIGHT’S WINNER HAD TO NEGOTIATE SOME TRICKY ATTITUDINAL ISSUES WITHIN PARTS OF OUR MEMBERSHIP AND INDEED OUR ORGANISATION. 
THERE HAD ‘ALWAYS BEEN A WAY OF DOING THINGS’ AND EVEN THOUGH THAT WAY WAS BROADLY UNSUCCESSFUL, MANY WERE RESISTANT TO CHANGE. 

HER MANNER AND PROFESSIONALISM HELPED HER TO OVERCOME THOSE OBSTACLES WITH REMARKABLE EASE. THE IMPACT SHE HAS HAD, NOT JUST ON OPERATIONAL DELIVERY BUT ON STRATEGIC PLANNING AND INTERNAL CULTURE CHANGE CANNOT BE OVERSTATED, AND ARE ACHIEVEMENTS THAT COULD NOT REASONABLY BE EXPECTED OF SOMEONE SO EARLY IN THEIR CAREER.