STEERING GROUP

The steering group have been crucial to the success of the ICEAWARDS by helping us test ideas and giving us guidance on messaging, branding and format. We meet twice a year to discuss and analyse trends and developments within the events sector. Our steering group are all senior professionals working within corporates across a wide range of market sectors.

They are not involved in the judging of any of the awards.

Sarah Alspach
EY, EMEIA Brand, Marketing and Communications Director
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Sarah Alspach
EY, EMEIA Brand, Marketing and Communications Director

With a broad brand, marketing and communications background, Sarah has spent nearly 20 years in senior leadership roles at a number of blue chip companies and major agency networks. Events have long been a core component of the strategic marketing programmes she has delivered, from sponsorship activation of Formula One to stakeholder engagement at the World Economic Forum at Davos. Most recently Sarah held the role of Brand and Communications Director at BNP Paribas where she met Anita Howard, founder of the ICE Awards. With a strong belief in the importance of recognising individual and team contributions, Sarah was immediately inspired by the concept of the ICE Awards and has been delighted to help with the launch and growing success of this unique addition to the meeting and event industry awards.

Sally Brookes
BBC Worldwide, Head of Events
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Sally Brookes
BBC Worldwide, Head of Events
Sofia Godinho
Societe Generale, UK Head of Events
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Sofia Godinho
Societe Generale, UK Head of Events
Emily James
Royal Academy of Arts, Senior Corporate Manager
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Emily James
Royal Academy of Arts, Senior Corporate Manager

Emily James heads up the Corporate Events Department at the Royal Academy of Arts where she has worked for two years planning, producing and delivering successful, large-scale, corporate and sponsorship events to support the Royal Academy's Exhibition programme. Emily was previously Deputy Head of Special Events, UK and Associate Director at Christie’s where she delivered a number of successful exhibitions and events campaigns both nationally and internationally. These included project management of global, large-scale exhibitions in London, Moscow and New York, developing key strategic international partnerships.

Amy Lancaster-Smith
Head of Corporate Fundraising and Events at Global
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Amy Lancaster-Smith
Head of Corporate Fundraising and Events at Global

After graduating with an MA in Events Marketing Management, Amy started her career in international brand events at high-street retailer Warehouse Fashions. However, after volunteering for a number of charities she soon developed a taste for fundraising and has since held roles in both challenge and special event teams at Cancer Research UK, Prostate Cancer UK and currently the NSPCC. Amy is driven by building effective relationships to get the best out of her team’s events and is extremely passionate about championing the hard work and development of event professionals. In addition to sitting on the ICE Awards Steering Group, Amy is also an Executive Council member of the Events Marketing Association and enjoys mentoring London Metropolitan University undergraduate students in her spare time.

Joanna Lawlor
Astra Zeneca, Global Events Director
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Joanna Lawlor
Astra Zeneca, Global Events Director

Joanna has over 15 years experience in the events industry, gained both as a corporate client and within event management agencies. She first became interested in event management whilst working for Moët & Chandon, in their private chateau in Epernay, France.

Subsequently Joanna moved to Ireland and worked for Meetings and Events Management; a small agency based in Dublin. After 3 years she returned to the UK and joined Imagination, a leading events and communications agency in London. Initially working within the logistics team, Joanna left Imagination 5 years later as Senior Account Manager, having worked with clients such as Aston Martin, Ford, Coca-Cola, Mazda, Ericsson and Warner Brothers.

She took on her current role as Global Events Director at AstraZeneca’s head office in London in October 2012 and is responsible for the successful delivery of all of AstraZeneca’s Global congresses.

Caroline Williams
Slaughter & May, Senior Events Manager
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Caroline Williams
Slaughter & May, Senior Events Manager

Caroline is a driven, commercially minded Events Manager with 13 years experience within global corporates and the public sector. She is responsible for devising an international events strategy that is aligned to business objectives and BD initiatives as well as delivery of a portfolio of high profile, strategic event solutions that demonstrate creativity and innovation whilst maintaining ROI and value for the business. Caroline is a supportive line manager to a team of nine event professionals and she leads by example in order to achieve best in class events whilst challenging and developing her team. Caroline manages the overall events budgetfor the Firm and reports to the leadership team on event spend and ROI.She acts as an advisor to the business on the importance of events as an integral part of the Firm's marketing/BD strategy and relationship building activity. She also acts as an ambassador for the events team during meetings with senior stakeholders and the leadership team.