Best Use of Technology Award Sponsored By

 

Judges

Jane Hague

Head of Business Development, ExCel London
 

Kim Myhre

Managing Director, FreemanXP
 

Liz Quinton

Senior Director - Operations EMEA, CWT
 

Shortlisted

BBC Worldwide for JOE & CASPAR HIT THE ROAD USA

Microgaming for ICE Totally Gaming 2017

Shell for Make the Future Live

 

Winner

BBC - JOE & CASPAR HIT THE ROAD USA

 

 

The Judges’ Comments

This particular entry could have been described as ‘part of their day job’ in that technology plays a big part in the delivery of their products. However, in this instance there were particular challenges both geographically and with inter-team communication that made for a potential disaster.

This team’s entry was clear and concise in its objectives and deliverables and also highlighted the major hurdles to be cleared. Having clari ed this the entry went on to illustrate how they went about clearing the hurdles and explaining the tactics they used to do so. Much of the logistical elements called for clear pre-planning, sourcing and timing.

Working under a very tight timeline the team pulled together a diverse range of events, performances, interviews and stunts to create an energetic story which could work across the globe and the subsequent time zone differences.

So with all of those prerequisites the team created an online broadcasting strategy with simultaneous production and hosting in Los Angeles and London plus exclusive viewing opportunities for selected audiences. This entry is a prime example of making technology work the brief.