Best Use of Technology Award Sponsored By
BBC Worldwide for JOE & CASPAR HIT THE ROAD USA
Microgaming for ICE Totally Gaming 2017
Shell for Make the Future Live
BBC - JOE & CASPAR HIT THE ROAD USA
The Judges’ Comments
This particular entry could have been described as ‘part of their day job’ in that technology plays a big part in the delivery of their products. However, in this instance there were particular challenges both geographically and with inter-team communication that made for a potential disaster.
This team’s entry was clear and concise in its objectives and deliverables and also highlighted the major hurdles to be cleared. Having clari ed this the entry went on to illustrate how they went about clearing the hurdles and explaining the tactics they used to do so. Much of the logistical elements called for clear pre-planning, sourcing and timing.
Working under a very tight timeline the team pulled together a diverse range of events, performances, interviews and stunts to create an energetic story which could work across the globe and the subsequent time zone differences.
So with all of those prerequisites the team created an online broadcasting strategy with simultaneous production and hosting in Los Angeles and London plus exclusive viewing opportunities for selected audiences. This entry is a prime example of making technology work the brief.