Best Use of Technology Award

Sponsored By

Winner

Royal Bank of Scotland - The Peoples money - Launch of Royal Bank of Scotland £10 note into space

2nd Place

EY - Digital Badge Printing

Shortlisted

EY - Digital badge printing at EY
Royal Bank of Scotland - The Peoples Money-Launch of Royal Bank of Scotland £10 note into Space.

Judges

Stephen King

Managing Director, Quadrant Communications
 

Sasha Frieze

Managing Director, The Business Narrative
 
 

The Judges’ Comments

As Mary Somerville the renowned Scottish astronomer was featured on the new £10 note, the launch event harnessed the novel idea of sending the new bank note into space as a way of engaging children at the launch event at a primary school. They successfully spread the story from the event via video and social media to reach beyond the press. A good example of integrating technology and new communication channels at an event.

Case Study

To read more about the winner, their objectives, challenges and results, please click here.