Best Sponsorship Activation Award

Sponsored By


Barclays - Sponsorship of the Pride in London Parade 2017

2nd Place

Stroke Association - Life After Stroke

3rd Place

EY - EY Exhibition: Impressionists in London & Picasso 1932 - Love, Fame, Tragedy - event Series


Barclays - Barclays sponsorship of the Pride in London parade 2017
Carestream - 2017 Global Oral Health Summit
EY - The EY Exhibition: Impressionists in London & The EY Exhibition: Picasso 1932 – Love, Frame, Tragedy – event series
Stroke Association - Life After Stroke Awards


Oliver Hargreaves

Head of Sales, Barbican

Paul Hussey

Director, The Conference Doctor

Martin Richardson

Founder & Managing Director, Ten Thousand Hours

The Judges’ Comments

The Barclays sponsorship of the Pride in London parade was able to demonstrate to the judging panel a clearly thought out campaign strategy coupled with meticulous execution.

In an age where it is very easy to sponsor an event, cross your fingers and hope for recognition, Barclays considered all the possible channels available to them to raise awareness and support for the community and then placed suitable creative and measurable objectives alongside each channel.

From the pre-event engagement with the public through social media, in-store promotions and advertising to the experiential activation, personal engagement and outreach opportunities to the online audience on the day; Barclays submission highlighted the benefits of taking the time to strategically plan your campaign before you enter into the execution phase.

A really impressive submission from planning and design through to execution and measurement; well done Barclays.

Case Study

To read more about the winner, their objectives, challenges and results, please click here.