Best CSR Event Award
Barclays - Pride in London 2016
MTF for Metabo Meeting
ITV for I am GB
Barclays for Pride in London 2016
The Judges’ Comments
We judges were impressed by the diversity of activities and how each part of their initiative gelled together to create a much greater sum than the parts.
With a global brand there is the danger of overwhelming the message of your sponsored event. However in this case this collection of events combined to deliver a powerful allegiance and brand synergy with the sponsored initiative.
The events team worked on a clear strategy to engage with and support colleagues, as well as drive greater customer engagement. Their tactical mix of strong brand alignment, physical activities and social media ensured that the organisation’s position and attitude towards LGBT issues was clearly stated.
Clever recruitment of spokespeople on LGBT issues
helped to position the organisation’s commited support
and leadership in this community. For the rst year this event has been brought in house and the team were able to demonstrate large budget savings which were redirected into the activities menu.
The award entry itself was exceptionally well structured and built the scene perfectly.