ICEDAY, 12th July 2018, Design Museum, London
WHAT A DIFFERENCE HALF A DAY MAKES


How much time do you have to think about your personal development? Always too busy to reflect on creative event ideas? How often do you take time to look back and think if only I had done that? Finding time for these so-called indulgencies is a challenge, but now you only need to put aside a few hours to find out how to do all of the above and more!

Register today

 

12.30-13.50

ARRIVAL OF SESSION 1 GUESTS

13.50-14.00

WELCOME
Ken Robertson - Co-Founder ICE Initiatives

Ken welcomes us all to our unique ICEDAY format, overviews the ICE initiative, touches on some of the upcoming sessions and what we should all be looking to take away from the day. For example, what lasting difference does my event leave behind? If any? And how do I weave creativity all the way through my event journey? Or EventTech is it hard to integrate?

Well let's find out!

Read about Ken

 

14.00-14.30

DEVELOPING YOUR PERSONAL IDENTITY
Charly Lester - Entreprenuer, Journalist & Dating Industry Expert

If you don't explore your personality and values to ensure that you are behaving your individual brand, then others will create your personal brand for you. Now, isn't how you have perceived something that should be in your control? Yep! Listen to Charly share some insights and guidance on how to manage to BRAND ME.

Read about Charly

 

14.30-15.00

 

DESIGN THINKING: AN INTRODUCTION TO HUMAN CENTRIC EXPERIENCE DESIGN
Kim Myhre - Managing Director, MCI Experience - mciexperience.com

Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients. A design mindset is not problem focused, it's solutions focused and action-oriented towards creating a preferred future. Applying the principals of Design Thinking to experience design can deliver engaging experiences and powerful outcomes for brands.

In this session/workshop, we will discover how the design thinking approach can be applied to event experience design. We will discuss the four major phases of the design thinking process - inspiration, ideation, implementation and evaluation -  and explore ways that we can apply this approach to our own work as event planners.

Read about Kim

 

15:00-15:30

EVENT TECHNOLOGIES THAT ENGAGE AND EXCITE 
Graham Pope, Group Commercial Director - Blitz, a GES company

Everyone is talking about delegate engagement and interaction. It’s easy to feel overwhelmed with the various tools available to event planners. So how do you go about selecting the event tech that is right for your event?

In this session, Graham Pope, Group Commercial Director at Blitz, will showcase the latest developments in a range of audience engagement technologies, including content sharing tools, audience participation platforms, and lead management programmes.

Sharing best practice and real life examples, Graham will demonstrate how you can utilise technology to increase engagement at your events, measure ROI through real-time analytics and provide added value to delegates and sponsors.

Read about Graham

 

15:30-16:30

ARRIVAL OF SESSION 2 GUESTS - JELLY AND ICE CREAM

Time to indulge in the summer heat (we hope) with wobbly jelly and dollops of ice cream whilst networking with your fellow delegates from a wide variety of industry sectors and an opportunity to mingle and meet our speakers and geniuses.*


16:30-17:00

 

KEYNOTE:CREATING A LASTING LEGACY
Adrian Caddy - Founder, Greenspace

What is a design legacy? What is your design legacy?

Adrian showcases how Greenspace creates legacy ideas for forward-thinking brands that generate positive and lasting value. He will then explain and illustrate how you can create, deliver and behave a legacy for your organisation.

Read about Adrian

 

17:00-17:50

 

This is not a game! Oh yes it is!

If you have already listened to Kim & Graham speaking in the first session but want to stay for the My Story session at the end of the programme, then come and join us in a breakout taster session from Boardroom Games who create customised, interactive experiences specifically for your organisation adopting games to stimulate Creativity, Awareness, Resilience, Decision making and Self organisation. READ MORE.

Read about BoardRoom Games

17:00-17:30

 

DESIGN THINKING: AN INTRODUCTION TO HUMAN CENTRIC EXPERIENCE DESIGN
Kim Myhre - Managing Director, MCI Experience

Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients. A design mind-set is not problem focused, it's solutions focused and action oriented towards creating a preferred future. Applying the principals of Design Thinking to experience design can deliver engaging experiences and powerful outcomes for brands.In this session/workshop, we will discover how the design thinking approach can be applied to event experience design. We will discuss the four major phases of the design thinking process - inspiration, ideation, implementation and evaluation - and explore ways that we can apply this approach to our own work as event planners.

Read about Kim

 

17:30-17:50

EVENT TECHNOLOGIES THAT ENGAGE AND EXCITE 
Graham Pope, Group Commercial Director - Blitz, a GES company 

Everyone is talking about delegate engagement and interaction. It’s easy to feel overwhelmed with the various tools available to event planners. So how do you go about selecting the event tech that is right for your event?

In this session, Graham Pope, Group Commercial Director at Blitz, will showcase the latest developments in a range of audience engagement technologies, including content sharing tools, audience participation platforms, and lead management programmes.

Sharing best practice and real life examples, Graham will demonstrate how you can utilise technology to increase engagement at your events, measure ROI through real-time analytics and provide added value to delegates and sponsors.

Read about Graham

 

17:50-18:20

 

 

 

 

MY STORY LIVE: SO HOW DID YOU GET THERE?

It's always so interesting hearing how someone moved from their early career and to a senior role in their organisation. This session will allow you listen and understand career routes and how to keep ahead of the curve. 

Sarah Alspach, EMEIA Brand, Marketing and Communications Director, EY
Read about Sarah


Joanna Lawlor
, Global Congress & Conference Director, AstraZeneca 

Read about Joanna

 

18:20-19:00

Session 2 guests leave or if joining us for the ICEAWARDS freshen up, pre-drinks for the awards