Sarah Alspach
EMEIA Brand, Marketing and Communications Director
EY
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Sarah Alspach
EMEIA Brand, Marketing and Communications Director, EY

With a broad brand, marketing and communications background, Sarah has spent nearly 20 years in senior leadership roles at a number of blue chip companies and major agency networks.  Events have long been a core component of the strategic marketing programmes she has delivered, from sponsorship activation of Formula One to stakeholder engagement at the World Economic Forum at Davos.  Sarah is currently EMEIA Brand, Marketing and Communications Director at EY.  Sarah previously held the role of Brand and Communications Director at BNP Paribas where she met Anita Howard, founder of the ICE Awards.  With a strong belief in the importance of recognising individual and team contributions, Sarah was immediately inspired by the concept of the ICE Awards and has been delighted to help with the launch and growing success of this unique addition to the meeting and event industry awards. 

Adrian Caddy
Founder
Greenspace
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Adrian Caddy
Founder, Greenspace

In 2003, I founded Greenspace with the purpose of creating legacy-driving ideas for forward-thinking organisations that generate positive and lasting value. At Greenspace, we combine legacy strategies and storytelling with the power of good design, brought to life through digital, physical and experiential communication. Our unique, legacy-driving approach provides each of our clients with a sustainable business strategy that positively impacts on the culture and environment in which they exist.

EXECUTIVE CREATIVE DIRECTOR SAATCHI & SAATCH

From 2008 to 2014, I was retained by Saatchi & Saatchi as Executive Creative Director for the Toyota Motor Europe account across EMEA, with responsibility for integrated brand and new model launch campaigns.

In 2011 I created 'Your Toyota is My Toyota' — a highly successful pan-European brand campaign, developed in response to the impact of the global recall crisis that Toyota faced in Europe.

GLOBAL CREATIVE DIRECTOR IMAGINATION

In 1991, I joined Imagination and set up its Brand Development Group — a creative and strategic think-tank with responsibility for defining and developing Imagination’s core ‘Brand Experience’ offer.
Brand Experience' defined a new approach to brand marketing that Imagination, probably more than any other agency, pioneered with its clients from the mid-nineties onwards.

In 1992 I was appointed to the Imagination Board as Executive Creative Director with responsibility for directing the company’s global creative resource on some amazing projects for clients including: Ford Motor Company, Lincoln, Mercury, Mazda, Jaguar, Land Rover, Aston Martin, Volvo, British Telecom, British Airways, Samsung, Sony Ericsson, Guinness, Tate Modern and Coca-Cola.

Boardroom Games
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Boardroom Games

BoardRoom Games is built around playing games in the workplace. Our games would be based around Creativity, Awareness, Resilience, Decision-making and Self-organisation to varying degrees depending on the desired outcomes. We believe games are a fantastic learning environment and can be very enjoyable. The higher order skills we build our games around are valuable for the individuals both in and out of the work place. We would begin with our custom designed game, get everybody playing it quickly and from there adapt, constrain and challenge (in other words coach) the players to get the maximum out of the game. In this way we extract as much value and enjoyment out of the game as we possibly can for our players. The experience would be fun and challenging, The results would be improvement in players’ capabilities, insights into the character, skills and relationships between the players and happier people who are closer to having their safety, social esteem and self actualisation needs met.

These in turn will result in a more productive and happier work environment.

Today be shall be exploring the skill of Creativity, with the aim of achieving positive outcomes in different ways through our games. We look forward to you joining us at ICEDAY.

Aiden McNulty

A professional and lifelong game designer. Husband to Orlaith, father to Quin and Boardroom Games!

Competition and challenge have always been a passion. From an early age Aiden would want to compete against family, friends, neighbours and (a lot of the time) himself at back yard games. The skills he learned in his youth then translated into becoming an Academy player at Leicester Tigers Rugby Football Club before embarking on a coaching career with Limerick rugby clubs and Munster Rugby.

He is now an Academy Coach at Newcastle Falcons developing and motivating players of the future for both Falcons and England.


Fred Burdon

A professional and lifelong game player. Husband and father TBC and the favourite uncle to Boardroom Games.

Fred has been a rugby player his entire professional life and has played at the highest level of English Club Rugby. Alongside this, he studied at Cambridge achieving a 1st in Chemistry and is a level 3 Rugby Coach working with a variety of teams from senior semi-professional to Premiership Academy.


Joanna Lawlor
Global Congress & Conference Director
AstraZeneca
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Joanna Lawlor
Global Congress & Conference Director, AstraZeneca

Joanna has over 18 years experience in the events industry, gained both as a corporate client and within event management agencies.  She first became interested in event management whilst working for Moët & Chandon, in their private chateau in Epernay, France. This job also helped her develop a lifelong passion for the golden bubbles… 😊

Subsequently, Joanna moved to Ireland and worked for Meetings and Events Management; a small agency based in Dublin.  After 3 years she returned to the UK and joined Imagination, a leading events and communications agency in London.  Initially working within the logistics team, Joanna left Imagination 5 years later as Senior Account Manager, having worked with clients such as Aston Martin, Ford, Coca-Cola, Mazda, Ericsson and Warner Brothers.

Joanna joined AstraZeneca in 2007 as Head of Events for Primary Care for the UK affiliate. As well as delivering a number of meetings and events, she was pivotal in remodelling the company’s incentive scheme, which won industry awards for ‘Best Incentive Programme’ for two consecutive years.

She took on her current role as Global Congress & Conference Director at AstraZeneca’s Global office in October 2012 and is responsible for the successful delivery of the Business' medical congress activity for the Cardiovascular, Renal and Metabolism therapy area. She also inputs into the Company's Meetings & Events strategy whilst driving innovation and sharing best practice. She is the owner of the event delivery model and manages all aspects of relationships with external suppliers.

Joanna is Vice-President of IPCAA (International Pharmaceutical Congress Advistory Association http://www.ipcaa.org/), was a founding Mentor on the FastForward 15 Programme (http://www.fastforward15.co.uk/), sits on the Steering Committee of the ICE Awards (http://www.ice-awards.com/) and has spoken at a number of industry events and courses, including for The Event Academy (https://eventacademy.com/).

She is trilingual (Spanish/French/English) and lives in the outskirts of London with her husband and 2 young children who are often more difficult to manage than a boardroom full of corporates…. 

Charly Lester
ENTREPRENEUR, JOURNALIST & DATING INDUSTRY EXPERT
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Charly Lester
ENTREPRENEUR, JOURNALIST & DATING INDUSTRY EXPERT

Charly Lester is one of the UK's most well-recognised dating industry experts, and an award-winning entrepreneur.

Having been head-hunted by both the Guardian and Time Out, Charly went on to become CEO and Founder of The Dating Awards - an international series of industry awards . In 2015 she featured as an expert advisor to Lord Sugar and guest judge in the final of The Apprentice.

Charly regularly teaches Guardian Masterclasses and runs 'A League of Her Own' - an online learning platform and membership site specifically designed for women with a business idea, and female entrepreneurs in their first 3 years of business. Charly is a huge advocate of female entrepreneurship and speaks on the subject regularly.

Kim Mhyre
Managing Director
MCI Experience
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Kim Mhyre
Managing Director, MCI Experience

An intersectional design thinker, thought leader, innovation activist and brand storyteller with a unique combination of strategic, creative, commercial and international experience, Kim has a strong background in strategy and planning, creative and talent management. An action oriented executive with a track record of winning new business, creating results for clients and driving agency growth.

Graham Pope
Group Commercial Director
Blitz, a GES company
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Graham Pope
Group Commercial Director, Blitz, a GES company

Graham joined Blitz in 2006 and was a part owner of the business before GES acquired Blitz in 2014. Prior to Blitz, Graham held various new business and commercial roles across the manufacturing, distribution and service sectors. In his capacity of Group Commercial Director, Graham is instrumental in setting the strategy and client proposition. 

Ken Robertson
CO-FOUNDER
ICE INITIATIVES
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Ken Robertson
CO-FOUNDER, ICE INITIATIVES

After 4 years at art school Ken worked for various agencies in graphic design and advertising for over 20 years before founding Bang a specialist information communication consultancy where he worked on the launch of Dolly the Sheep, DNA Fingerprinting, Drug Awareness Campaign FRANK, The Queen and various Government and NHS initiatives.

After selling BANG, Ken undertook various consultancy projects for organisations such as BITC (Business in the Community), Everywoman, Help the Aged and The Yorkshire Dyslexia Alliance before Co-Founding the ICE Initiatives with Anita Howard.

Ken’s role at ICE is to help bring the ideas that arise from our Steering Group and other sources to fruition. Currently finalising the ICEDAY programme and working alongside partners and supporters on logistics for ICEDAY and ICEAWARDS at The Design Centre London.