Logistical Challenge of the Year Award

Sponsored By


EY for Future Finance Leaders Spring Seminar 2017


Carestream Dental (USA) for 2016 Global Health Summit
EY for Future Finance Leaders Spring Seminar 2017
Microgaming for ICE Totally Gaming 2017
Stroke Association for Get your hands dirty at Glastonbury Festival 2016 with the Stroke Association


Scott Rooney-Ashby

Account Director - Hawthorn

Sasha Frieze

Managing Director, The Business Narrative

Mark Handforth

Director, Compliant Venues Ltd

The Judges’ Comments

The Future Finance Leaders’ Spring Seminar delivered by EY was a true example of a team coming together to effectively manage a massive logistical challenge when the tragic terror attack on Westminster Bridge resulted in them having to take the difficult decision to cancel the event at the 11th hour.    

EY produced an entry that was perfectly presented and engaged the judges by telling the story of how the logistical challenge unfolded in a clear and precise manner. Responding to extenuating circumstances beyond their control, it gave a great insight into the thought process involved in planning and managing such a changeable and sensitive situation. It also clearly demonstrated how the EY team executed an emergency cancellation plan with remarkable dedication, calmness and professionalism to achieve the best possible outcome. Judges were impressed by how the team quickly utilised available external and internal communication channels to inform delegates, presenters, suppliers and colleagues of the necessary event cancellation ‘out of hours’, just 12 hours before the event was due to begin. Their efficiency approach enabled them to maintain a positive relationship with all involved, enabling them to recoup costs, protect the EY brand and re-engage delegates, speakers and suppliers for the reorganised event.

The Judges also acknowledged that the team’s efforts were recognised internally by EY Leadership Directors, who presented them with an ‘Impact Award’ for bringing EY’s values to life. Word of mouth also ensured that the best practice demonstrated by the team was picked up by an industry networking group which has invited the Assistant Director of Major Events at EY to speak at their forum.