Logistical Challenge of the Year Award

Winner

RBS - Customer 2019

2nd Place

BBC Studios - BBC Studios Launch

3rd Place

Barclays - Refreshing Re-mortages Campaign

Shortlisted

Barclays - Refreshing Re-mortages Campaign
BBC Studios - BBC Studios Launch
RBS - Customer 2019
NSPCC - Fashion Re-Told
Slaughter & May - General Counsel Programme Dinner 2018
Scottish Qualifications Authority - Star Awards

Judges' Comments

The winner showed clear objectives for the event and proved they strategically and operationally ran it differently than previously.

The specific logistical challenges faced included a short lead time, a change in brief and a dispersed audience, which were overcome by creative thinking of the use of internal spaces, using the internal social media network and working with preferred partners.

Linking 17 venues with leadership hosts at each and delivering content in an engaging way, as well as using streaming technology was an innovative approach which had not been undertaken on this scale before. The excellent results were clearly measured by the total audience reach physically on the day and online as well as the post event survey and feedback.

To read our case study on this event, please click here