Rachel’s sports marketing career has spanned agency, rights holder and client side. She started out agency-side, doing a little bit of everything including delivering events such as the Laureus World Sports Award Regatta and the Rolex Swan Cup. She then moved to the NBA where she managed European partners from their London office, then moved to New York to manage global partnerships. Her role at Barclays is to look after sponsorship activity in the UK, with a primary focus on Pride. Both recent roles have involved a huge amount of working hand in glove with events teams to ensure authentic, impactful and valuable brand integration into events.
Rachel Henley Head of UK Sponsorship, Barclays