ICE BENCHMARKING RESEARCH in asscociation with Cvent
Why are In-house Corporate Event professionals not receiving the recognition they deserve from their stakeholders? How come the events teams are not sitting at the brand table from the get-go? And what do we need to do to counter this perception and situation.
We believe that an analysis of In-house Corporate Event planners’ day to day behaviour will highlight opportunities to create guidance to modify behaviour and consequently perception. Armed with measurable metrics during the entire event journey will empower event teams to create events that are on brand, on budget and on message.
The first annual ICERESEARCH results launches at Cvent Europe gathering at Intercontinetal London on 14-16 October and outcomes will be published online on 16th October.
To participate in ICERESEARCH20 contact us here