Best Sponsorship Activation Award
I AM TEAM GB, ITV
Barclays for Pride in London 2016
BNP Paribas for Abstract Expressionism Sponsorship
EY for the The EY Exhibition: Wifredo Lam – event series
ITV for I AM TEAM GB
The Judges’ Comments
The judges felt this entry stood out in a number of areas. From the start clear objectives and targets the team were looking to achieve were set out, making the activation very measurable. The results and ROI were impressive too, well exceeding expectations on nearly every level.
What’s more the team took on the complex challenge of working across a number of very high profile stakeholder groups, each with their own priorities and worked them into a project that was to deliver on a community level, increasing general public interaction with active sports whilst also delivering a tangible business ROI for all groups.
The ambition of the project, on a scale not attempted before, together with the complex nature of delivery across the country, the number of stakeholder groups, a difficult budget and the success against targets made this an entry that was clearly a success on a number of different levels including business and community engagement.