The steering group have been crucial to the success of the ICEAWARDS by helping us test ideas and giving us guidance on messaging, branding and format. We meet twice a year to discuss and analyse trends and developments within the events sector. Our steering group are all senior professionals working within corporates across a wide range of market sectors.
They are not involved in the judging of any of the awards.
With a broad brand, marketing and communications background, Sarah has spent nearly 20 years in senior leadership roles at a number of blue chip companies and major agency networks. Events have long been a core component of the strategic marketing programmes she has delivered, from sponsorship activation of Formula One to stakeholder engagement at the World Economic Forum at Davos. Sarah is currently EMEIA Brand, Marketing and Communications Director at EY. Sarah previously held the role of Brand and Communications Director at BNP Paribas where she met Anita Howard, founder of the ICE Awards. With a strong belief in the importance of recognising individual and team contributions, Sarah was immediately inspired by the concept of the ICE Awards and has been delighted to help with the launch and growing success of this unique addition to the meeting and event industry awards.
Freelance Creative Director
Nina Gardiner has spent her career in PR both in the UK and internationally. She has advised international corporations and a few well known individuals, helped entrepreneurs buy a football club and advised Footsie 500 companies. Much of her experience is in the travel, leisure, events and lifestyle industry but her team has a unique global reach through a portfolio of different clients in several business sectors. She has "too many opinions and ideas" as one client recently commented!
ICEAWARDS, ICEDAY, ICETALKS AND ICEONLINE
Frank has been deeply involved with the internet since 1994, as both a technologist and as an entrepreneur. Having studied for a BSc in physics, technology became and remains a personal passion of his. The sheer potential of connecting people was not lost on Frank and in 1995 began work on his first internet projects—building B2B portals—and it continues to excite him today, connecting people with each other, with systems and with applications, safely and easily.
A seasoned entrepreneur, committed to supporting businesses Frank has over 28 years’ experience in building and leading successful and profitable technology companies. Supporting small businesses is important to Franks and he gas advised and supported numerous startups, as well as acting as an angel investor and providing pro-bono services.
After graduating with an MA in Events Marketing Management, Amy started her career in international brand events at high-street retailer Warehouse Fashions. However, after volunteering for a number of charities she soon developed a taste for fundraising and has since held roles in both challenge and special event teams at Cancer Research UK, Prostate Cancer UK and currently the NSPCC. Amy is driven by building effective relationships to get the best out of her team’s events and is extremely passionate about championing the hard work and development of event professionals. In addition to sitting on the ICE Awards Steering Group, Amy is also an Executive Council member of the Events Marketing Association and enjoys mentoring London Metropolitan University undergraduate students in her spare time.
Mike runs Blitz GES, a leader in audio visual staging and creative services for the live events industry in the United Kingdom and continental Europe.
Prior to Blitz GES, Mike ran the UK top 30 creative agency, Cogent Elliott and Junction Eleven, a purpose-built facility for all photography, film and digital imagery requirements - for 4 years, with UK and global Clients including Jaguar Land Rover and Club Med.
Slaughter and May
Caroline is a driven, commercially minded Events Manager with 13 years experience within global corporates and the public sector. She is responsible for devising an international events strategy that is aligned to business objectives and BD initiatives as well as delivery of a portfolio of high profile, strategic event solutions that demonstrate creativity and innovation whilst maintaining ROI and value for the business. Caroline is a supportive line manager to a team of nine event professionals and she leads by example in order to achieve best in class events whilst challenging and developing her team. Caroline manages the overall events budgetfor the Firm and reports to the leadership team on event spend and ROI.She acts as an advisor to the business on the importance of events as an integral part of the Firm's marketing/BD strategy and relationship building activity. She also acts as an ambassador for the events team during meetings with senior stakeholders and the leadership team.