Best Use of Technology Award
Royal Bank of Scotland - The Peoples money - Launch of Royal Bank of Scotland £10 note into space
EY - Digital Badge Printing
EY - Digital badge printing at EY
Royal Bank of Scotland - The Peoples Money-Launch of Royal Bank of Scotland £10 note into Space.
The Judges’ Comments
As Mary Somerville the renowned Scottish astronomer was featured on the new £10 note, the launch event harnessed the novel idea of sending the new bank note into space as a way of engaging children at the launch event at a primary school. They successfully spread the story from the event via video and social media to reach beyond the press. A good example of integrating technology and new communication channels at an event.
To read more about the winner, their objectives, challenges and results, please click here.